It is no secret that Apple thinks that augmented reality is the future. That is why we have seen Apple launch its ARKit platform and also how its new iPhones appear to support the use of augmented reality technology as well. It is also why it doesn’t come as a surprise to learn that Apple’s CEO thinks that AR will eventually become ubiquitous across all industries.
Speaking in an exclusive interview with Vogue, Tim Cook stated that he believes AR has the potential to transform everything. Cook was quoted as saying, “I don’t think there is any sector or industry that will be untouched by AR.” He goes on to add that he believes that retailers will eventually come to believe that having AR is just as important as having a website. “Over time, I think [these features] will be as key as having a website.”
So far we’ve seen how Apple has worked together with the likes of IKEA to launch an app that uses AR to help customers get an idea of how a piece of furniture might look like in their home, as opposed to just looking at a website for ideas. We reckon that it could work with clothes too, where you could use AR to project a piece of clothing onto yourself to get an idea of how it could look on you, versus being worn by a model.
We’ve already seen how AR can be used for gaming, as demonstrated by the highly-successful Pokemon GO. However how long it will take before AR becomes more mainstream remains to be seen.